Unlocking Success: Insights for Aspiring MBA Students on Business Development and Sales Careers

In an invited industry talk given by Mr. Satish Reddy, HR Executive at Usha Armour Private Limited, Bangalore, he highlighted several key aspects related to business development executives (BDE) and sales professionals within the context of their role and importance for aspiring MBA students on 21st February, 2024 at the Thinking Lab, SMVITM.

He emphasized that BDE responsibilities include understanding concepts such as B2B (Business-to-Business), B2C (Business-to-Consumer), cold calling, pitching, and appointment setting. Effective communication and general knowledge were also underscored as crucial elements for success in these positions.

Mr. Reddy discussed the distinction between marketing and sales, with marketing focusing on product or service promotion and raising brand awareness while sales concentrate more directly on closing deals and generating revenue from those promotions.

For professional growth, he suggested improving interpersonal abilities through interacting with strangers, developing public speaking skills, and participating in online events.

Regarding current trends in marketing careers, he mentioned how conventional methods have evolved alongside new techniques involving digital platforms, including using ChatGPT, LinkedIn profiles, and leveraging social media influencers’ reach. Traditional approaches like telemarketing, print advertisements, billboards, and magazine ads remain relevant but must be integrated into broader strategies utilizing modern tools.

Lastly, Mr. Reddy provided insights into what a typical workday might look like for both a Business Development Executive and a Sales Executive – likely filled with activities ranging from prospect research, lead generation, outreach efforts via various mediums, fixing meetings, presentations, negotiations, and reporting progress towards targets. These tasks require strong organizational capabilities, adaptability, and resilience when faced with challenges inherent to customer acquisition, retention and building strong customer centric relationships.