motivational session on a topic “Entrepreneurship Mentality and Integrated Marketing and Sales Strategy for Success”

Entrepreneurship Development cell in association with Institution’s Innovation Council of SMVITM has conducted a motivational session on a topic “Entrepreneurship Mentality and Integrated Marketing and Sales Strategy for Success” by a successful Start-Up Founder Mr.
Achintya Kumar, Founder and CEO of COCOON UNIVERSE, Pune, Maharashtra on 2/12/2022 in institute premises to impart start up ideas on students of SMVITM.
Session started with the brief introduction to Mr. Achintya Kumar by Ms. Avanti. The resourse person briefed about Strategy concepts and what are the pitch designing parameters as per the marketing tools. He advised the students to have idea about digital marketing and marketing statistics and also it is very essential to have good presentation skill for an entrepreneur to present his ideas. Later he focused on synchronization of ideal sales pitch with their marketing content. Over the entire session Mr. Achintya briefed about what are the skills that an entrepreneur should possess. Finally he suggested the students to integrate their pitch into classics in marketing collaterals. Mr. Arun Upadhyaya, the coordinator of the program and faculty members participated in the program. The program was compered by Ms. Avanti of Computer science Department.