Dr. MAHESH VANJERI

(1) Financial ratio analysis of a dairy company; a case study – IEMS Journal of Management Research, Dec 2019, ISSN: 2249-569X, Vol.8, No.2, pp.20–27.

(2) Effect of compensation on employee motivation – Spurthi-IMSR Journal of Management Thoughts, June 2019, ISSN: 2249-1201, Vol.IX, No.I, pp.18–21.

(3) Rural consumer buying behavior; a review – MERC Global’s International Journal of Social Sciences & Management, May 2015, ISSN: 2348-5620 (Print), Vol.2, Issue 3, pp.165–172.

(4) Influence of marketing mix on rural consumer buying behavior – Spurthi-IMSR Journal of Management Thoughts, Feb 2015, ISSN: 2249-1201, Vol.IV, pp.20–22.

(1) Facilitating Diffusion Of Technology Innovation in Fintech; Role of Perceived Value & Perceived Risk in Fintech Adoption among Bank Consumers – ICSSR Sponsored National Conference Integrating Equity & Diversity in Business for a Sustainable Future, CMI Business School, JAIN University, June 18–19, 2025, published in Empowering Inclusive Innovation, Routledge (Taylor & Francis), 1st Edition, March 2026, ISBN: 9781037534455, DOI: 10.1201/9781037534455-18, pp.160–165.

(2) Empowering Rural Economies: An Empirical Study on the Influence of Financial Literacy on the Adoption of Digital Transaction – 16th Internal Conference on Business & Finance, IBS Hyderabad, Feb 29 – Mar 1, 2024, published in IUP Journal of Accounting Research & Audit Practices, Vol.23, No.4, Special Issue, Oct 2024, ISSN: 2583-5211, pp.190–220, (ABDC – C Category).

(3) Ethics and Marketing; Unethical Marketing Strategies – National Conference on “Developing a Holistic Indian Management System”, Kuvempu University, Nov 22–23, 2013, conference proceedings not published.

(4) Challenges before Management in Indian Rural Marketing – International Conference on “Recent Trends in Business, Management & IT”, Pune, April 24, 2011, published in Conference Proceedings (Management Papers), Volume-I, ISBN: 978-81-920045-0-1, pp.234–238.