Session on “Process Optimisation and Customer Relationship Strategies Using AI” – 11 October 2025

As part of the AICTE-ATAL Faculty Development Programme organized by the Department of Business Administration, Mr. Ganesh Ullur delivered an engaging session on “Process Optimisation and Customer Relationship Strategies Using AI” on October 11, 2025. He discussed how Artificial Intelligence can be effectively used to streamline business processes,
enhance operational efficiency and strengthen customer engagement.
Through practical insights and case studies, Mr. Ullur illustrated the use of AI-driven tools for workflow automation, predictive analytics, and personalized customer experiences. The session highlighted the importance of integrating data-driven intelligence with human decision-making to achieve strategic business outcomes. Participants gained valuable
knowledge on applying AI-based optimisation and CRM strategies in both academic and organizational contexts.